Nonprofit, Pepsi MidAmerica collaborate to give fans VIP game-day experience with longtime NFL head coach
By Tonya Andris
Inside The Pew
When NFL fans think of Jeff Fisher, the moustache and cool sunglasses come to mind.
But now, Fisher has provided an enduring image of himself – son of the Almighty.
In a bonus short film released by I am Second, Fisher, who is entering his fourth season with the Rams, takes his place on the ceremonial white chair to detail the walk that eventually lead to his commitment to our Savior.
The Plano-based nonprofit announced Aug. 17 it is collaborating with Pepsi MidAmerica to offer fans the opportunity to win a VIP sideline experience with coach Fisher. Fans can enter the text-to-win and online contest between now and Sept. 30. Four winners will be chosen to receive a VIP prize of two suite-level tickets to a St. Louis Rams game, hotel accommodations, a meet and greet with Coach Fisher, a stadium tour and Saturday field passes. Entries are being accepted now at http://www.pepsimidamerica.com/iamsecond/.
“We are excited to be partnering with Pepsi MidAmerica for the first time to offer fans an inside look at NFL life from a coach’s perspective,” said John Humphrey, director of communications. “We want to give viewers a never-before-seen perspective via the film but also help create an experience they will never forget.”
In his testimony, the coach candidly admits a hurtful event that took place in the pews when Fisher was approximately 8 years old.
“I had this moment in church which I think really, really turned me off,” he said.
Fisher recounts how monsignor corrected his behavior with a hint of aggression and little explanation.
“It terrified me; I was in complete shock,” he said. “This is where my journey began.”
The spiritual void remained with Fisher, as he experienced success in collegiate and professional football as a player with USC and the Chicago Bears, respectively. Fisher’s coaching career – his 20th – isn’t exactly shabby either, as he spent 17 seasons as head coach of the Houston Oilers/Tennessee Titans. Fisher’s Titans played the team he now coaches, St. Louis Rams in Super Bowl XXXIV.
“In my world, there’s never time to figure out what is, in fact, missing,” Fisher said.
In 2010, Fisher’s life was about to change for the best. One day, a friend asked Fisher an important question: Do you honestly believe that Jesus Christ is his Lord and Savior?
At the opportune moment, Fisher was rescued from the drudgery he experienced, the part of him that longed for more than a successful NFL coaching career.
Sadly, according to Nina Thompson, author of Church Hurt Ain’t No Joke, what Fisher experienced happens to children and adults. She said she has encountered many people who are the way Fisher used to be: they avoid Him and church out of fear of being hurt again.
“Church hurt is anything other Christians do to interrupt others’ closeness to God,” the Ferguson author said. “We need to be very careful that we are not concerned with the pettiness while, at the same time, we maintain structure, process, and ceremony in the church.”
After viewing Fisher’s I am Second testimony, Thompson said the chastising Fisher encountered as a child is an example of the pettiness she discusses in her book.
“Why chastise him for something as small as that?” she said. “Church became unattractive to him, solely because of one bad experience. Why become associated with something that brings pain?”
Thompson said she is grateful that Fisher’s friend opened that door of knowledge of God.
“Early on, he didn’t get that God is his helping mate and that he doesn’t have to exist in his own strength.”
Humphrey said Fisher’s reaction to the events that happened one day in church is not foreign.
“It is sometimes common for people to form an opinion like that based off those experiences,” he said. “Jeff’s story is an honest portray of a new believer who is sorting how to grow in the walk with his Father.”