By David Meltzer
Special to Inside The Pew
Editor’s note: David Meltzer and Pro Football Hall of Fame quarterback Warren Moon are founders of Sports 1 Marketing. According to Meltzer, “We bring the right people to our projects that, in turn, attract more of the right people. This elevates the awareness and exposure of the project thereby allowing us to maximize its monetization in order to make a lot of money, help a lot of people, and have a lot of fun!
“We take great pride in partnering with both outstanding individuals and exceptional corporate brands that have the same moral character and integrity that we believe in as our daily operating ethics. We have also been involved with consulting and producing some of the most inspirational and aspirational films of our time.”
Why did you create your business?
“Warren Moon and I created Sports 1 Marketing in order to make a lot of money, help a lot of people, and have a lot of fun.”
What is the one scripture that you draw strength from?
“Psalm 107:1, ‘Oh give thanks to the Lord for He is good. For his mercy endures forever.’ This psalm teaches the importance of gratitude and the connection to God or goodness. Gratitude provides perspective and empowerment, and the concept of enduring forever shows not only how important it is to connect to God or goodness, but also maintaining that connection. This is what my book – Connected To Goodness – is all about.”
Share the best advice you can share with an entrepreneur.
“I’d like to advise a fellow entrepreneur to be kind to your future self. In everything you do stay connected to goodness and do the right thing. You never know who or what will come back in your life to either help or hurt you. So be kind to all and everything you encounter especially your future self!”
Have an interesting tidbit about your business or yourself that you would like to add?
“I try to devise ways in order to let my employees and interns experience the awesome power of gratitude and goodness. For instance, before the office closed for the Christmas break, I gathered everyone into the conference room per our usual Friday training session (which is based on the principles found in my book). However, instead of a training session, I handed out small pieces of paper, instructed everyone to write down a number between 1 and 10 describing how they were feeling at that exact moment. After collecting the pieces of paper, I handed each individual in the room – employee and intern alike – $60 in cash in the form of three $20 bills. I told everyone that they had one hour to go out to any store they wanted and do the following: the first $20 was to buy a gift to place under our office tree (to be taken to the Orangewood Children’s Home), the second $20 was to be used to buy a gift for a child in the store, and the third was to be used at their leisure.”
“Upon their return, I huddled everyone back into the conference room and returned their pieces of papers to them. I proceeded to ask them to write a number that corresponded to how they were feeling at that very moment. Everyone in that room now reported being at a “10” … all simply because making someone else feel good made them feel good. These random acts of kindness connected everyone to goodness and kept them connected. Quite simply, in the case of this Christmas experience, everyone, including myself and Warren found this to be the most fulfilling day we’ve ever experienced at the office … bar none!”
Meltzer’s book, Connected to Goodness, is available for purchase online at http://www.connectedtogoodness.com. Read more about Meltzer’s and Moon’s sports marketing company at http://sports1marketing.com.