Red Letter Paper Company helps customers ‘send a little faith’

By Stephanie Hinderer
Special to Inside The Pew

SANTA FE, N.M. – What is the name of your business? What type ofStephanie Hinderer business is it?

“My business is called Red Letter Paper Company (aka RLPCo) and I make Christian cards with a modern edge. I settled on the name because Jesus’ words in the Bible are printed in red ink, and these cards are my way of sharing Him.”

Why did you create your business?

“My husband and I struggled every year to find Christmas cards that reflected both our faith and our minimalist and modern visual tastes. If we couldn’t find what we were looking for, surely other people were having the same problem. As a designer, I knew it was a problem I could solve. I wanted to make Christian greeting cards that appeal to a younger generation and that are a bit more subtle so that anyone can send a little faith without being overbearing.”

What is the one scripture (or two) that you draw strength from?RLPCo2-small

“The verse I base my business on is 1 Corinthians 10:31: “So whether you eat or drink or whatever you do, do it all for the glory of God.” As someone who was never very comfortable with sharing the gospel verbally, the cards and the business are my way of using the gifts He’s given me to share Him with others. This verse for me means that whatever I do, even making cards, I can do it for Him. I’ve also adopted Isaiah 6:8 as a verse for my business: “Here am I. Send me.” Perfect for cards, right? J”

Share the best advice you can share with an entrepreneur?

“I’m sure there are some entrepreneurs who believe in themselves and their business 150 percent from the get-go. I’m not one of them. I’m a quiet introvert who has at times struggled with confidence. Wondered if I’d be better off not putting Bible verses on my cards. Felt like I’d never be one of the big dogs. These are the entrepreneurs I’d like to speak to. The wonderful business strategist I’m working with pointed out this verse to me: “And there we saw the giants and we were in our own sight as grasshoppers, and so we were in their sight.” (Numbers 13:33) If you see yourself as small, the world sees you as small. Make yourself an expert in your business, be confident, see yourself as a giant, be a giant.”

Have an interesting tidbit about your business or yourself that you would like to add?

“If you look closely, you can see flashes of my life in my cards. Each of them is personal to me. My popular {not sent from my iPhone} cards prove I’m a techie. The Twitter Christmas cards and Facebook birthday card show you I’m an avid social networker. The “You’re sweet” card features a glass of sweet tea — yep, I’m an original southerner. Many of my cards reflect my friends and their lives as well. I don’t actually drink coffee, but I can appreciate that love has caffeine. I believe that while the Bible is hundreds of years old, it can still be applied to today’s life and times, and I embrace the challenge of finding a corresponding Bible verse for each of my unique cards.”

For more information, visit www.redletterpaperco.com. Want to have your business featured on our bi-monthly Pew Business Spotlight? Send us a email expressing interest to pewnews@aol.com.

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